Engineers discuss design around product samples, structural drawings and CAD models
INSIGHTS / Design Insights

Understand the needs before making products

The market is changing. Why are products made, for whom, and how are they made? Xiechuang people start from customer needs, combine public data and research and development methods, and share judgments from ideas to mass production.

Find the issues you care about
01 / Market observation

Look at the signal first, then make a judgment

Data tells us where change occurs. How to make a product depends on the customer, scene and manufacturing conditions.

Public data / MARKET SIGNAL

Where does growth occur?

Year-on-year growth rate of retail sales of some units above designated size in 2025

Data table and statistical caliber
Year-on-year growth rate of retail sales of some units above designated size in 2025
Statistical itemsvalue (%
Communication equipment20.9
Cultural office supplies17.3
Furniture14.6
Home appliances and audio-visual equipment11.0

The statistical objects are units above the designated size, and the growth rate does not deduct price factors; it is the growth rate of retail sales, not the growth of shipments, profit margins, or orders from co-creators. Communication equipment does not equal all 3C products. The market size of different categories cannot be directly compared based on this.

Co-creator’s judgment / OUR VIEW

If there is growth, we must choose the right demand.

The rise in retail sales is a signal worth studying. But whether a new product can be established depends on who will use it, where it will be sold, and why they are willing to buy it. Let’s first explain the usage scenarios, price range and verification goals clearly, and then move on to the appearance and structural design.

Market signalsCustomer needsPrototype verification
Why do you think so? Read more

This observation uses complete annual data in 2025, combined with comparison in 2024; statistical facts and co-creator opinions are presented separately, and industry growth is not regarded as a project revenue commitment.

02 / Co-creator’s perspective · R&D practice

Make the problem specific

Look at market opportunities, make product choices, and solve specific problems in R&D and manufacturing. Start reading based on what you are thinking about.

All · 12 articles

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Ready to develop a new product, or want to improve an existing one? Bring the physical objects, drawings or requirements, and we will confirm the next step together.